Terry Swanson, President of Results Realty Services, interviews Todd. They discuss some of the items that are important when considering either investing in Real Estate or upgrading your primary residence. Results Realty Services and terry swanson primarily focus on the real estate markets of North Atlanta including Forsyth, Gwinnett, Fulton and Dawson counties.
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What can we learn about business from The Minnesota Twins?
I learned a few great business ideas from a recent article in Entrepreneuer Magazine. In the early 2000’s Jim Pohlad inherited The Minnesota Twins a major league baseball franchise that was failing. In the beginning of Pohlad’s tenure The Twins had poor attendance, were not winning and had a stadium that was one of the worst facilities in baseball. Pohlad, now touted as a hero, began running the team like a small business. He shared 5 ideas that could be guidelines for every small business owner. These are 5 ideas that saved the franchise. In the turn around Pohlad has made them one of the most successful franchises in baseball today.
1) Identify Your Strengths
Pohlad knew that they did not have the luxury of a huge budget. Big market teams could spend their way out of their mistakes by acquiring big market, highly paid players. The Twins were going to have to be efficient and develop their talent from within. This is a slower but more sustainable strategy that could be managed and controlled.
2) Offer A Unique Experience
Pohlad worked with the Minnesota State Legislature to get a new state of the art facility built. Target Field allows fans to have an experience that transcends the baseball game itself. He has focused on creating environments to enjoy local food, shopping venues and luxury boxes. He has created a unique experience that keeps people coming back and wanting to spend their money.
3) Connect With Your Customers
The Twins have managed to keep their players accessible to their fans. Players are accessible to the fans through promotional days and fun events. Throughout this period they have continued to have numerous affordable seating options. These ideas have created one of the most loyal groups of fans in all of sports.
4) Remain Loyal To Your Employees
The Twins have a startling number of employees who have been with the franchise for 20+ years. During tough times senior management has hung in there and not jumped ship to other franchises, thus sending a powerful message throughout the organizations ranks.
5) Know When It’s Time To Act Like A Big Business
Over the years there have been numerous franchise type players who were not resigned to larger contracts. However, Pohlad knew that when Joe Mauer’s contract was up for renegotiation that he could not let him slip away. Mauer is a local icon-a three sport star at a local high school and numerous professional awards. This was a moment that Pohlad couldn’t disappoint the fans. He had to retain this player to build his franchise around. This decision resulted in retaining Mauer to an eight year, $184 million deal (something that any small business owner couldn’t imagine) but the timing was right.
“Nothing is so successful that it can’t be mis-managed. If you lose sight of what you’re doing, it could be here today and gone tomorrow.”
– Jim Pohlad, Owner of The Minnesota Twins
Jim Pohlad has turned the Twins franchise around leaving his mark on an organization, city and generations of fans.
Could your organization learn from these 5 Ideas? What are some other great small business ideas?
In approx. 480 BC the Greek military forces used this awesome ship in battles to propel through the water at greater speeds than ever before in history. It’s uniqueness was that in addition to a sail set on a high mast, it was also propelled by 170 oars arranged in three rows. The Greeks knew they could sail when the wind was at their back, but sometimes, when the water was choppy or the wind was silent, they would need to row.
Now please don’t judge me on my historical facts or nautical knowledge here! And don’t “jump ship” because this financial person is trying to somehow make a connection between a huge boat from 480 BC and investing in 2009.
The point is this:
We must approach investing in a similar fashion. To be successful, different climates call for different measures. As certain as there are times when we can sail comfortably with a good or prudent asset allocation, there are also times when we must row. It’s in these times we must utilize a tactical, more strategic approach.
To successfully navigate the financial tides, your investment advisor must create a platform that supports both your sailing and rowing!