Focus on the Feeling

December 23, 2014 — Leave a comment

Why do people love going to Starbucks? There are certainly plenty of places to get coffee. It is because most people love the feeling or the environment that they have created. It simply feels cool to hang out there. Most of the environments that we are attracted to evoke all of our senses. In addition to promoting a sense of style.

Studies show that people will remember only 6% of the facts or information that they learn in an environment. However, they will recall 100% of how they feel while they are in a particular environment. Therefore, I want to encourage you to consistantly revisit all facets of your office and client experience.


Are you creating the feeling that you want your clients to remember? 


Todd Burkhalter

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Todd is an entrepreneur, author, life, business and financial strategist. As founder of Drive Planning he and his team serves their members throughout the Southeastern United States. For over 20 years he has been sought after to help business leaders, individuals and couples achieve more in business and life.

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