Archives For Business Owner

October 4, 1993: The Mogadishu Mile

Our troops are under fire. Casualties are mounting and The US Army Rangers Commander instructs a young Ranger to Drive the Humvee! He responds, “But sir, I’ve been shot!”. The Army Ranger Commander, “Everyone’s been shot! Drive The Humvee!”

This scene was portrayed in Director, Ridley Scott’s 2002 movie Black Hawk Down. Follow this link to watch The Mogadishu Mile Scene.

 

Drive the Humvee

 

This past weekend I spent 3 days at The Souly Business Conference. Set on beautiful Lake Allatoona at Camp High Harbor; 200 men have gathered each quarter for the past 14 years to experience the grace of Jesus and the acceptance, love and fellowship within this community of men. I highly recommend Souly Business to any man who desires to experience life with a community of men who strive for greater authenticity, intentionality and purpose.

 

While at Souly Business we had the honor of hearing from Retired US Army Colonel Paul Trotti, Sr. on the topic, Finishing Well. His presence and resume certainly gave him credibility to speak on the subject. He recounted The Mogadishu Mile Scene in Black Hawk Down from his friend’s perspective, The US Army Ranger Commander, played by actor Tom Sizemore in the movie. Colonel Trotti a commanding silver haired man in fatigues, combat boots and an impressive physique for anyone, particularly someone near 70 years of age.

 

Colonel Trotti, a regular attendee to Souly Business knows that all humans, certainly men, are broken. Broken in that we all struggle with regret, lack of confidence, guilt, greed, impure hearts and this list could go on and on, ultimately sin. However, his encouragement was that we are all in this together and that everyone has a past, “we’ve all been shot.” Though wounded we can’t allow that to define us. We must pick ourselves up and keep living intentionally in order to finish well. Certainly a message that sounds familiar to our Drive Planning Members!

 

If this message finds you at a point of despair or wanting to give up. Remember We’ve all been shot. You aren’t alone nor should you try and work it all out alone. Feel free to contact me if you would like to discuss moving forward in a group or simply with greater accountability.

 

The group of guys (My Northpoint Men’s Leadership Group) that I attended with became a much closer Band of Brothers over the weekend.  If you aren’t familiar with the idea of a Band of Brothers, follow this link to David Robertson’s article, Band of Brothers. Personally, I am thankful to have them in my life.

Iron sharpens iron, and one man sharpens another. – Proverbs 27:17

 

As a group, we have adopted the rallying cry, Drive the Humvee! So, I’ll finish with this; We all have experiences, great ones and not so great ones in our past. In Christ, you are forgiven. Regardless of how wounded you may feel, it may be time for you to Drive the Humvee and Finish Well!

Congratulations to Robert Kiyosaki on reaching the 20th anniversary of his revolutionary book Rich Dad Poor Dad. Certainly myself and all of our clients have benefited from the wisdom within this book!

 

Kiyosaki Congratulations Opening Image

 

If you haven’t had the chance to read the book; Clearly I would recommend this as a first step in your Financial Education. If you aren’t a reader, Robert and The Rich Dad Companies have created numerous avenues for you to learn. You may want to purchase some of the videos or even a Board Game, Cash Flow and Cash Flow for Kids as other ways to learn from his valuable insight.

You can follow this link to a Blog Series that I wrote years ago highlighting some of what I learned from the original Rich Dad Poor Dad book. Visit YouTube to watch my personal Thank You message to Robert and Kim for this book and congratulating them on their years of success.

If you are looking for someone to work directly with on coaching you through some of these concepts in Real Estate Investing and/or Personal Financial Planning feel free to reach out to me directly, connect through social media channels in the sidebar, or visit Drive Planning On-Line.

date-your-company-1

 

Would you date your company? This may come across as a weird question. Possibly because it creates the idea that companies can take on human personality and characteristics. I will submit that is entirely possible and does happen.

 

If a company can take on human characteristics, then who’s might they exhibit? In many cases, it’s the leader’s traits that a company can mimic. However, over time it may evolve into something entirely different as a company either ages or grows. Whether you are a corporate leader or if it’s the company where you work. Is it’s corporate image, if it were a person, one that you would be attracted to enough to date?

 

What type of characteristics can a company take on???? maybe fun, innovative, sexy, quirky or cutting edge, old & boring or elite and successful?

 

Many startups and tech companies at large work to be thought of as fun. Creating workplace environments and fun on-line images (changing logos) has been a hallmark of Google since day one, with numerous imitators along the way. Companies like this want to be that quirky friend that you never know what they may do next, think Southwest Airlines.  It’s been an attractive model for nearly two decades that is effective at attracting customers and employees alike. Additional quirky hipster companies include Toms, Starbucks, Zappos and their father figure, Apple.

 

How about that cantankerous person that is difficult to deal with? The one that you hate to see coming…. If I may draw a parallel, Comcast or most any cable company really. I’m sure they have heard this as a common sentiment but I can’t definitively say that they have made any efforts to improve their corporate personality. Referencing my opening question; Probably not someone I would date!

 

Do you have any friends who are fine people but just quite boring? Most of us do and most of us could name a dozen companies that fit that mold as well. How sad that someone has a workplace which is boring. Worse yet, for a business owner, their life’s creation and it is labeled……boring.

 

Which companies come across with sex appeal? Certainly, fashion designers and apparel brands have an advantage in this area. Some of the hottest most dateable brands would be Calvin Klein, Victoria Secret and Abercrombie and Fitch. Outside of the fashion industry brands like Go Daddy, Carl Jr’s Hamburgers and even Doritos often push the envelope with advertising which suggests an edgy or racy vibe.

 

Lastly, the “success” brand image. Think of coming across that Match.com profile of someone who has climbed mountains, CEO, looks great, perfect car etc. etc.! Companies like Tag Heur Watches, Nike, Nordstrom, American Express have done a great job of establishing themselves as elite while maintaining a certain cool factor.

Almost all of our perception regarding these companies is derived from their marketing. Their marketing department has shaped their brand image or traits. For smaller companies marketing is certainly important also, however much of a company’s image is based upon a customer/client’s daily interactions with a company. Therefore, it’s imperative that companies hire the right people, train them well and continually reinforce the image that they want to portray.

 

I’d encourage you to use my opening question, would you date your company?, as your corporate litmus test. If the answer is no, I would not date my company; re-vamp your corporate marketing, hiring process and training programs. If you answered yes, I would date my company; make sure that your brand is continually evolving because you don’t want to end up as that ex that you can’t quite remember or worse a one night stand!

 

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