Archives For marketing

Is WritingDead?

 

Is writing dead?

It seems like a viable question when you consider the amount internet usage that is attributed to video. In addition, much more business is being discussed via text messaging which is often abbreviated, truncated and cryptic if you aren’t up on the latest vernacular!

Personally, I love the art of writing. I didn’t say I was an expert but I do love the pursuit. Ensuring that proper pronunciation and spelling are in place and technically accurate is a skill. I fear it is a skill that will diminish over time when/if we become reliant on the fast and furious pace of video and shortened messages.

Fear Filled Facts:

  • By end of 2017, online video will account for 74% of all online traffic (KPCB).
  • 4x as many customers would rather watch a video about a product than read about it (Animoto).
  • YouTube has over a billion users, almost one-third of all people on the internet (YouTube).

No Fear of Change

Please do not mistake my message for a fear of change. I love being an early adopter to technology and utilize different mediums to communicate personal and corporate messaging. So, frankly maybe its just a little bit of nostalgia or an opining for the traditional that is the source of this blog, but certainly not the fear of change.

 

Practically Speaking (or Writing)

Cursive quoteWriting has a tremendous value to the person who is a student and takes the time to put pen to paper. And yes, I do actually like pen and paper as I sit and type on my MacBook Pro😉

Writing helps the author:

 

  • Organize thoughts
  • Become a better speaker and communicator
  • Get published and recognized as an authority or subject matter expert
  • Organized thoughts and presentations helps in becoming a better sales person, trainer or educator
  • It just feels good (Personal Opinion)

 

Regardless of how the internet traffic and corporate communication plays out the choice is yours! My encouragement would be to start writing! Sharing your thoughts and best ideas whether its via journaling, blogging or letters to someone you love will make for a great and lasting legacy for future generations.

Thank you for following my writings and longings at The Life You Can Afford to Live. Please also follow the diminutive writings which occur at Twitter and Facebook. However, if you just have to watch check out My YouTube Channel:)

 

date-your-company-1

 

Would you date your company? This may come across as a weird question. Possibly because it creates the idea that companies can take on human personality and characteristics. I will submit that is entirely possible and does happen.

 

If a company can take on human characteristics, then who’s might they exhibit? In many cases, it’s the leader’s traits that a company can mimic. However, over time it may evolve into something entirely different as a company either ages or grows. Whether you are a corporate leader or if it’s the company where you work. Is it’s corporate image, if it were a person, one that you would be attracted to enough to date?

 

What type of characteristics can a company take on???? maybe fun, innovative, sexy, quirky or cutting edge, old & boring or elite and successful?

 

Many startups and tech companies at large work to be thought of as fun. Creating workplace environments and fun on-line images (changing logos) has been a hallmark of Google since day one, with numerous imitators along the way. Companies like this want to be that quirky friend that you never know what they may do next, think Southwest Airlines.  It’s been an attractive model for nearly two decades that is effective at attracting customers and employees alike. Additional quirky hipster companies include Toms, Starbucks, Zappos and their father figure, Apple.

 

How about that cantankerous person that is difficult to deal with? The one that you hate to see coming…. If I may draw a parallel, Comcast or most any cable company really. I’m sure they have heard this as a common sentiment but I can’t definitively say that they have made any efforts to improve their corporate personality. Referencing my opening question; Probably not someone I would date!

 

Do you have any friends who are fine people but just quite boring? Most of us do and most of us could name a dozen companies that fit that mold as well. How sad that someone has a workplace which is boring. Worse yet, for a business owner, their life’s creation and it is labeled……boring.

 

Which companies come across with sex appeal? Certainly, fashion designers and apparel brands have an advantage in this area. Some of the hottest most dateable brands would be Calvin Klein, Victoria Secret and Abercrombie and Fitch. Outside of the fashion industry brands like Go Daddy, Carl Jr’s Hamburgers and even Doritos often push the envelope with advertising which suggests an edgy or racy vibe.

 

Lastly, the “success” brand image. Think of coming across that Match.com profile of someone who has climbed mountains, CEO, looks great, perfect car etc. etc.! Companies like Tag Heur Watches, Nike, Nordstrom, American Express have done a great job of establishing themselves as elite while maintaining a certain cool factor.

Almost all of our perception regarding these companies is derived from their marketing. Their marketing department has shaped their brand image or traits. For smaller companies marketing is certainly important also, however much of a company’s image is based upon a customer/client’s daily interactions with a company. Therefore, it’s imperative that companies hire the right people, train them well and continually reinforce the image that they want to portray.

 

I’d encourage you to use my opening question, would you date your company?, as your corporate litmus test. If the answer is no, I would not date my company; re-vamp your corporate marketing, hiring process and training programs. If you answered yes, I would date my company; make sure that your brand is continually evolving because you don’t want to end up as that ex that you can’t quite remember or worse a one night stand!

 

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