Focus on the Feeling

Focus on the Feeling

Why do people love going to Starbucks? There are certainly plenty of places to get coffee. It is because most people love the feeling or the environment that they have created. It simply feels cool to hang out there. Most of the environments that we are attracted to...
Social Media By The Numbers

Social Media By The Numbers

Many think that Marketing is exclusive to the creatives, however I would suggest that marketing is much more of a nerd sport than many realize. Certainly I am not indicating that all creative types are exclusively about the art and the design, but there must be a...
Marketing Like Coke and Budweiser

Marketing Like Coke and Budweiser

  How to Achieve Top of Mind Awareness Using Social Media   Coca-Cola and Budweiser, two of the largest beverage giants in the world both share one common problem……. Any ideas? Even with the billions of dollars that they pour into marketing their...