How often do you see blog posts or corporate web sites that have a poor design? Many blogs in particular or small company sites are not well thought out or easy to navigate. My site normally discusses business and financial planning matters, but this guest post shares some important marketing tips. Anny Solway has provided tips on how to draw your reader to exactly where you would like them to focus. So a special thanks to Anny for sharing her knowledge here with me and my readers.

Here is a secret that many people do not know: you can lead people where you want on your website. In fact, this is a tool that many businesses are using on a regular basis, but it may not be a tool that you are using. Of course, this does not mean forcing readers to go to one page or another. Instead, it means using subtle details to lead the readers, and this can be a great way to get more business. Additionally, this does not mean doing anything unethical or underhanded. Instead, it is all about drawing attention to things you want attention drawn to. Here are some things you need to do on your website to lead readers where you want.

The Layout

To begin with, the layout of the page is important. You need to create a layout that highlights the important details that you want the most attention drawn to. One of the best ways to do this is through <a href=”http://themefuse.com”> WordPress templates </a>. These themes include built-in layouts that draw the reader’s eyes where you want them.

Make sure you choose a layout that reflects your business properly and that allows you to have the freedom to include information most important to your business.

The Content

Another way to draw the reader where you need them to go on your site would be the content that you use. Here are some tips to help you.

• Do you sell certain products? Highlight pictures of those products to pique reader attention to those products specifically.
• Do you need to provide information? Make sure the text that is important is the first thing that the reader sees.
• Are you offering a special or sale? This should be highlighted brightly and in accurate detail right when the reader visits the page.
• When you highlight the right content, something important will happen. What you highlighted will pique the interest of the reader and they will be much more likely to click on links so that they may find out more.One of the best uses of your company website is to sell your business without pushing readers into buying. You need to use subtle and helpful methods to draw readers to important information about your company, whether that information has to do with products, content, or something else. Make sure you use the right layout and make sure you are highlighting the right information to make this happen.About AuthorAnny Solway is a creative writer at ThemeFuse.com – a top provider of WordPress Templates. She is passionate about studying online marketing industry and sharing informative tips.

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