Education | Leadership

Why I Love Twitter

Social Media is often portrayed as evil and killing our society. I will be the first to agree that social media has created some negative influences in our societies behavior. However, in this post I am highlighting some positives that this new virtual world has created for me. Twitter is far and away my favorite of all on-line venues and here are 8 reasons why twitter is my favorite of all social media outlets.

Twitter Is Fast Paced

The fast paced nature of twitter makes it very appealing. Twitter users rarely ever get push back for posting to frequently which often occurs on other media outlets. The continuous and fast paced flow of data has also allowed it to become one of the first places people learn of news events as they are occurring.

Virtual Relationships Create New Real Life Relationships

Getting know someone through following them on-line allows for real relationships to develop easily. This medium isn’t always as filtered with a glossy lens like most Facebook posts, thus allowing you to learn how someone really operates. The ease and non-invasive way of following and learning about people who live, work and play right around you allows users to create relationships easily with similar minded people.

Virtual Relationships Enhance Current Real Life Relationships

All virtual relationships, I believe, are enhanced through following on-line. It allows you to keep up with your friends in a busy world where time doesn’t always permit that relational commitment. However, the nature of twitter allows for a more personal look at all of peoples likes, dislikes, hobbies and ambitions. Again, i believe it is because of the less filtered nature of the posting method and socially acceptable frequency.

Twitter Makes Me A Better Writer

As someone who loves to write it is often easy to use more words than necessary. Being limited to 140 characters forces you to use minimal words, yet intelligently get your point across. It has also provided me with additional relationships and outlets to share my thoughts through blogging.

Hashtags

It is the online location where Hashtagging or using the # sign as a way to categorize subjects became prevalent. Thus, allowing subjects that interest you to searched for and grouped easily. The marketing ease that comes from hashtagging has created entire new campaign strategies for companies and their products. Searching hashtags, for me, has become a place where I can readily get the popular sentiment of our society on certain products or issues.

Twitter Develops Fans

Twitter allows for people, interests and even causes to go viral faster than any other media. You can create loyal followers or even fans in this outlet like no other (Arguable that YouTube and Instagram are competing now, but twitter was first). Fans are the 21st Century version of loyalty that marketers are crave to sell and rave about their products. It seems to be easier here because it has less to do with your friend base or geography than most other social media. On the flip side it has forced Customer Service or “Customer No Service Depts.” to be held accountable because negative service issues can also spread at viral rate.

I Read More

I find myself reading more because of the content that I source on twitter. As an avid reader it allows me to research authors, books and news stories quickly. In addition to the speed, I find content which I may have normally missed thus expanding my points of view for my writing, speaking and personal education.

Twitter Impacts Leadership

Twitter provides an outlet for a leader to share the direction for their organization or company. When those around you follow you on-line you are forced to express your beliefs and desires. Twitter becomes the voice of your brand or even the culture that you desire to cultivate.