Archives For Leadership

Never Peak

December 29, 2016 — Leave a comment

Never peak, never settle or max out! I want to encourage you to strive to reach your peak every day. Have you ever known anyone who still lives in their high school days? Someone who always speaks of the past? It can be sad to see or hear. A person who has already lived their best days. Today provides a new opportunity and a new chance to create your future.

 

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Far too often when someone is successful early in life or their career they become stagnant. The stagnancy comes from listening to the applause a little too long or thinking a little too much of the adoration which accompanies success. Wanting that same appreciation this person will try and replicate the action or behavior that created their early win. Don’t get me wrong it is good to identify what has worked in the past but the danger comes when it stunts the growth or maturation in a person or their skills.

 

 

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Keeping this phrase in mind, will always keep you forward looking. Being a standout in your early years can either be a blessing or a curse; It all depends on your motivation and desire to continually improve. An intentional approach to your personal growth ensures that you will continue to be creative. A creative person will always be focused on new or innovative ideas. Innovation is the antithesis of being stagnant or re-living the past.
Wisdom certainly comes from examining our past actions, behaviors and their outcomes. However, a focus on the future and all that God has planned for you will allow you to live the life that you desire.

Your future is bigger than your past, if you take action. Now go out and get it!

 

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Would you date your company? This may come across as a weird question. Possibly because it creates the idea that companies can take on human personality and characteristics. I will submit that is entirely possible and does happen.

 

If a company can take on human characteristics, then who’s might they exhibit? In many cases, it’s the leader’s traits that a company can mimic. However, over time it may evolve into something entirely different as a company either ages or grows. Whether you are a corporate leader or if it’s the company where you work. Is it’s corporate image, if it were a person, one that you would be attracted to enough to date?

 

What type of characteristics can a company take on???? maybe fun, innovative, sexy, quirky or cutting edge, old & boring or elite and successful?

 

Many startups and tech companies at large work to be thought of as fun. Creating workplace environments and fun on-line images (changing logos) has been a hallmark of Google since day one, with numerous imitators along the way. Companies like this want to be that quirky friend that you never know what they may do next, think Southwest Airlines.  It’s been an attractive model for nearly two decades that is effective at attracting customers and employees alike. Additional quirky hipster companies include Toms, Starbucks, Zappos and their father figure, Apple.

 

How about that cantankerous person that is difficult to deal with? The one that you hate to see coming…. If I may draw a parallel, Comcast or most any cable company really. I’m sure they have heard this as a common sentiment but I can’t definitively say that they have made any efforts to improve their corporate personality. Referencing my opening question; Probably not someone I would date!

 

Do you have any friends who are fine people but just quite boring? Most of us do and most of us could name a dozen companies that fit that mold as well. How sad that someone has a workplace which is boring. Worse yet, for a business owner, their life’s creation and it is labeled……boring.

 

Which companies come across with sex appeal? Certainly, fashion designers and apparel brands have an advantage in this area. Some of the hottest most dateable brands would be Calvin Klein, Victoria Secret and Abercrombie and Fitch. Outside of the fashion industry brands like Go Daddy, Carl Jr’s Hamburgers and even Doritos often push the envelope with advertising which suggests an edgy or racy vibe.

 

Lastly, the “success” brand image. Think of coming across that Match.com profile of someone who has climbed mountains, CEO, looks great, perfect car etc. etc.! Companies like Tag Heur Watches, Nike, Nordstrom, American Express have done a great job of establishing themselves as elite while maintaining a certain cool factor.

Almost all of our perception regarding these companies is derived from their marketing. Their marketing department has shaped their brand image or traits. For smaller companies marketing is certainly important also, however much of a company’s image is based upon a customer/client’s daily interactions with a company. Therefore, it’s imperative that companies hire the right people, train them well and continually reinforce the image that they want to portray.

 

I’d encourage you to use my opening question, would you date your company?, as your corporate litmus test. If the answer is no, I would not date my company; re-vamp your corporate marketing, hiring process and training programs. If you answered yes, I would date my company; make sure that your brand is continually evolving because you don’t want to end up as that ex that you can’t quite remember or worse a one night stand!

 

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