Archives For Ratings

Many think that Marketing is exclusive to the creatives, however I would suggest that marketing is much more of a nerd sport than many realize. Certainly I am not indicating that all creative types are exclusively about the art and the design, but there must be a focus on the numbers. It is the deep understanding of the numbers within any marketing budget or system that makes all of the difference in the results. Knowing exactly what is working, bringing in revenue, is the marketers number one job.

Staying in the realm of marketing and the study of the numbers I would like to isolate the topic of social media. A common question that I am asked is how often should I be posting on social media? 

Buffer, an on-line tool for scheduling posts, recently published this set of guidelines as it relates to the various and most common social media outlets. I have been utilizing social media for years to market my financial consulting practice and blog.  I concur with many of Buffer’s findings, however I will also add that it depends on the intent, the content and timing of each post that impacts its effectiveness.

Below is a Guide to Frequency of Posting on the top 4 Social Media sites that are most commonly used for business marketing. We will look at Facebook, twitter, LinkedIn and Google+. There are others that are relevant, like Instagram and Pinterest, but these are the leaders for most business marketing.


Social Media Cropped



Until recently I had not used Facebook for business related posts, however this has proven to be the best media for the dentists, which I serve, to reach their target market. The largest segment of Facebook users is the 30 – 55 year old female which makes for a perfect match for Dentists. This particular demographic controls the entirely families decision regarding which dentist they will use as a family. So we coach dentists to have their marketing director to post on Facebook a minimum of two times per day, but not more than three. Ideally, these posts should include a mix of Patient Pictures, Video and Contest winners, current events of the office etc. The more personal the better!

Connect with me on Facebook here


My favorite social media! Twitter has become the fastest growing of all social media sites. Due to the fast pace nature of twitter it allows for an increased frequency of posts each day. The magic number is five, but never more than eight posts per day. Twitter is a great tool for driving people to your web site or blog. Active users will sometimes pick up thousands of followers, which can be achieved through effectively utilizing #hashtags, a way of grouping or searching for tweets by subject matter. Feel free to contact me directly for a quick tutorial on the use of hashtags. The frequency of twitter also allows for you to create more conversations that are outside of your primary expertise, which will also attract additional followers.

Follow me on twitter here


This one is strictly business. Stick to making connections here that will lead to private conversations. Excessive marketing inn this arena is frowned upon. One post per day is recommended and it needs to provide more education than marketing. Don’t misunderstand my tone regarding LinkedIn; it is a brilliant concept which I utilize. it simply works best to create relationships through asking for connections.

Connect with me on LinedIn here


Google+ in my opinion struggled to gain traction as a viable social media. There could be numbers that prove me wrong but from my experience I am not a fan. So, with that said I still believe that everyone should have a presence here. The relationship to its parent company Google makes it a must for your ability to found through search engines. Much like twitter it is a fast paced media allowing for a higher number of posts per day, even up to five per day are within reason. Since I primarily use this to be found more readily when searched on-line I believe this is one of the top spots to market your blog posts that identify you as an expert in your field.

Connect with me on Google+ here

As a business owner, marketing your business is important. If you don’t invite people into your business you just may spend your business day alone. And as we all know that doesn’t work for very long. So, I want to encourage you to utilize social media to market your business. It is an inexpensive way to make your community aware of who you are and what you are doing. There are tools that even make it easier and less time consuming, which I will discuss in a future post.

Try and follow the guidelines above in managing your on-line presence. Send an e-mail or message me to provide feedback regarding the results of your social media strategy.



Weekly Update – July 30, 2012


Volatility was the name of the game last week as markets responded positively to better-than-expected earnings, flinched at ratings downgrades in Europe, and then rallied again on news that the EU is moving towards tighter integration. Overall, equities remained in positive territory, with the S&P 500 gaining 1.7%, the Dow picking up 2.0%, and the Nasdaq growing 1.1%.[i]


Last week’s earnings results continued the trend established at the outset of the season in which nearly two-thirds of S&P companies have beat earnings estimates, while 60% have missed revenue expectations. Despite the worst showing for corporate profits in three years, investors seem relieved that things aren’t worse. The fact that earnings are still relatively strong despite problems abroad is giving some traders confidence that equities might be a value play right now.[ii]  While revenue misses show that the slow economy is affecting business, strong earnings may leave firms poised for growth when things turn around.


After the week’s promising start, global stocks tumbled midweek as ratings agencies continued to issue warnings and downgrades on Europe. Moody’s cut its outlook on Germany and Holland, and issued a negative warning on Luxembourg on fears that bailout commitments will negatively impact the economies of core nations.[iii] Egan-Jones continued the previous week’s downgrade rampage by cutting Italy’s debt rating to CCC+ from B+, officially pushing the world’s 8th largest economy into junk bond territory.[iv] In spite of all this, stocks managed a rally on Thursday after remarks by European Central Bank president Mario Draghi indicate that the ECB is actively pursuing closer EU fiscal integration and stands ready “to do whatever it takes to preserve the euro.”[v]


Despite the market’s optimism, the growing realization of the eventual cost of multiple bailouts makes the ECB’s promises ring hollow. Is the European Union really worth saving at any cost? The previously unthinkable possibility of a Greek exit is starting to be actively discussed by analysts. Just last week, in fact, the prestigious Wolfson Economics Prize[vi] was awarded to the research group with the best plan for a euro breakup. With Greece unwilling (or unable) to abide by its bailout terms, a Greek exit is looking more likely, and it might not be such a bad thing. Allowing Greece to exit gracefully would enable it to return to its sovereign currency, devalue its currency (to make its exports cheaper and pay back its debt more easily), and develop an austerity plan on its own, all without threatening the rest of Europe.


It appears that domestic equity markets are being affected more by headlines from abroad than the underlying strength of American companies, so we will not be surprised if we see continued volatility in the months ahead as the European situation continues to develop.



Dallas Fed Mfg. Survey


Tuesday: Personal Income and Outlays, Employment Cost Index, S&P Case-Shiller HPI, Chicago PMI, Consumer Confidence


Wednesday: Motor Vehicle Sales, ADP Employment Report, ISM Mfg. Index, Construction Spending, EIA Petroleum Status Report, FOMC Meeting Announcement


Thursday: Jobless Claims, Bloomberg Consumer Comfort Index, Factory Orders


Friday:Employment Situation, ISM Non-Mfg. Index




We Have to Mention It

January 18, 2012

Weekly Update – January 16, 2012


We know you’re probably tired of hearing about Europe’s debt crisis, and frankly, we don’t blame you. At risk of sounding insensitive to the struggles of our European neighbors, we’re tired of it too. While there are benefits to globalization, there are also drawbacks as evidenced by the unprecedented level of negative influence Europe’s financial issues have had on us in recent years.


As we look at last week’s activity, we can see the affect Europe is having yet again. While all three indexes ended the week in positive territory, recent gains came at lower-than-normal trading volumes as wary investors dipped their toes in the water, but were afraid to dive in.[i] Stocks finished in the red Friday on expectations that nine Eurozone nations would be downgraded by S&P (and they were shortly after trading hours), including AAA-rated France and Austria. Italy was lowered two notches to BBB+, dangerously close to junk bond levels that could make it even more difficult for the government to raise money.[ii] Here’s the report card[iii]:


France – AAA to AA+

Austria – AAA to AA+

Slovenia – AA- to A+

Slovakia – A+ to A

Spain – AA- to A

Malta – A to A-

Italy – A to BBB+

Cyprus – BBB to BB+

Portugal – BBB- to BB


While investors have been expecting this downgrade since S&P issued a warning last month, the news is still a harsh reminder that Europe is not out of the woods. It is not yet clear how hard the downgrades will hit markets, but it is likely that we will continue to feel Europe’s influence until this situation is resolved. On the bright side, leaders from Germany, Italy, and France have been sounding upbeat about proposed solutions.[iv] We hope their optimism will promptly translate into concrete actions.


When any set of circumstances has the potential to affect your financial situation, we are committed to monitoring it closely and to keeping you informed. Please rest assured that the European debt crisis is no exception.


Monday –

U.S. Holiday: Martin Luther King Jr. Day
Tuesday –

Empire State Manufacturing Survey

Wednesday – Producer Price Index, Industrial Production, Treasury International Capital, Industrial Production, Housing Market Index

Thursday –Consumer Price Index, Housing Starts, Jobless Claims, Philadelphia Fed Survey

Friday – Existing Home Sales