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Why do people love going to Starbucks? There are certainly plenty of places to get coffee. It is because most people love the feeling or the environment that they have created. It simply feels cool to hang out there. Most of the environments that we are attracted to evoke all of our senses. In addition to promoting a sense of style.
Studies show that people will remember only 6% of the facts or information that they learn in an environment. However, they will recall 100% of how they feel while they are in a particular environment. Therefore, I want to encourage you to consistantly revisit all facets of your office and client experience.
Are you creating the feeling that you want your clients to remember?